An Initial Observation Note
Conventional wisdom suggests a linear relationship between proximity to a goal and the motivation to complete it. The closer the finish line, the stronger the pull. Our initial data, however, points to a troubling and counter-intuitive anomaly.
We have observed a recurring phenomenon across various domains—from software development and academic research to personal fitness goals. A disproportionately high rate of project abandonment or critical self-sabotage does not occur at the beginning, but in the final stretch: the 80-95% completion zone.
"It's not fatigue. It's something else. A palpable, invisible force that seems to actively repel us from the very success we are about to grasp. The more meaningful the goal, the stronger the pull."
This "90% Gravity" suggests our greatest adversary isn't the inertia of starting, but a complex force that ambushes us when victory is already in sight.
We are currently exploring several psychological forces that may contribute to this phenomenon:
This is an active field of research for our group. If you are a builder, researcher, or thinker who has deeply experienced this phenomenon and wishes to contribute to this study, you can request to join our private discussion group.